So these tools offer proxy metrics. If their site more popular than yours? Note that we are not affiliated with any of the websites listed below. 15% of the top marketing websites use the Quantcast tracking tag. Note that we are not affiliated with any of the websites listed below. Website technology is surprisingly visible, and there are tools that make it easy to sniff out exactly what’s powering your competitor’s website and what tools and plugins are bolted on. Ahrefs also includes a lot of other reports for tracking keywords and links. You can use this online tool to find domain name owner, registrar information, domain registration and expiry dates, domain owner’s contact information as well as admin contact and technical contact information. Comments are moderated to avoid spam, but we do approve comments with relevant links. PS: I’ve once made the case that for content marketers, there’s no such thing as competition, only collaboration. Analyze your competitors' marketing strategy with our website comparison tool. Are they doing retargeting? You can also find out page authority of any page on a website with this tool. It’s very easy to jump in and see the top phrases for any site. It is therefore imperative that their website meets the modern day standards. It is also useful for comparing speed metrics between two websites. Andy, as always you provide so much value and clarity in your articles. And are we even in those same fights? Popular and powerful, we have to list this one first. Thanks for the post. I usually ignore the competition. Great tools and ideas here, Andy. You also … Stand out from the competition! Within seconds you can see who is paying attention to your competitors and which of their topics get the most love. The insights are very useful and include ideas for what to write about, where to be active and who to collaborate with. What phrases are they bidding on? You’ll need to create an account, then you can see estimated traffic levels for any website in their system. With Alexa, you can find out a website’s global as well as country ranking. Ahefs provides detailed reports with search volume, projected traffic, competition and SERP analysis. Wix – Best overall website builder. Nibbler is quite useful if you want to gauge the meta tags, social interest, amount of content per page and code quality of a website. website | rankings, authority, social media, advertising. Squarespace – Best for creatives. It delivers AI-generated summaries and key facts, events, IP and trademarks, relevant competitors, funding rounds and investors, news, and more. Are their visitors more engaged? Strikingly – Best value for money. The paid version also has excellent tools for spying on competitors rankings. You can find the high ranking questions and then post answers to those questions. Website Comparison Tool. W3bin is a handy online tool that can be used to find out who is hosting the competitor website. The site with the higher authority is more likely to rank for more competitive phrases. You may even plan to use the skyscraper technique to outrank competitor’s top shared content and thus increase your traffic. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. If you find these tools useful then please don’t forget to share this post. It will also show you visitor distribution by country along with estimated daily page views, bounce rate and time on site. ). There’s also a “Kombat” feature that makes it easy to compare. Internet Archive is a non-profit library of free books, movies, software, music, websites, and more. Don’t pay too much attention to the other guys, but never miss a chance to find the data that can help you make better decisions. The paid version will show you everything. If you find your favorite website analysis tool missing from the list above then please don’t hesitate to add them in comments below. It is similar to BuiltWith but has a much nicer UI and is completely free. Get busy doing outreach, PR and guest blogging. What tracking tools are they using? Should we ignore the competition? It’s the most recommended SEO tool on Robbie Richard’s survey of top SEOs. Make sure to check the more sophisticated brands, since they are more likely to be testing for engagement and optimizing. Seeing what your competitors rank for and how high will immediately give you ideas for content and keyphrases. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies; How to Conduct Smart Competitor Research for Better Customer Acquisition; What Should I Look for in a Competitive Website Analysis? WordPress – Best for blogging. website | rankings, advertising, authority. 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