Mic dicționar enciclopedic. I. Hentea, Călin. The values of the country brand of Rome were the superiority of its institutions, its language, army, light and model for the barbarians. București: Editura Minerva. Coord. The Roman influence permeates all aspects of Western civilization from politics and law to military organization and strategy. The message was clear: thanks to the leadership of the emperor, the frontiers are secure, order reigns at home, and we can all go safely about our business and prosper. ', 'Others shall hammer forth more delicately a breathing likeness out of bronze ... but you, Roman, must remember that you have to guide the nations.'. (2006). Educational Management From Psychosocial Perspective. This concept, of a tough but essentially benevolent imperial power, was embodied in the person of the emperor. București: Editura Militară. Nedelcu, S. C. (2016). In its functionality, it helped define the Roman lifestyle and what it meant to be 'civilised'. Proceeds are donated to charity. Senior Lecturer in Ancient History But because of this, because paganism was polytheistic, it was unable to offer the empire a unifying religious ideology. Iași: Editura Institutului European. Propaganda and modern advertising were both developed in the late 19th and early 20th Centuries due to the rise of mass production and historical political events. During the Roman Empire, propaganda reached its peak and managed to perfectly function throughout the world ruled by the Romans, while turning it into a Roman world through the impact of its persuasion. Originally a small kingdom on the Italian peninsula, the Romans eventually conquered, coerced, and assimilated the entire Mediterranean world creating an empire that stretched from the northern reaches of Britain to North Africa, a… 'Others [that is, Greeks] shall hammer forth more delicately a breathing likeness out of bronze, coax living faces from the marble, plead causes with more skill, plot with their gauge the movements in the sky and tell the rising of the constellations. No discredit attaches to plundering raids outside tribal frontiers. 1987: 71-72.). Rome conquered the world not only physically, but also emotionally, changing the will of many barbarian nations, persuading them to become Romans by their behaviour, attitudes, will, in other words the Romans also fought the mind of the defeated nations, while successfully practising “operations for the purpose of influencing”. Strategic as it was, it certainly had the support of the Roman army, which became the main agent of propaganda and politics, by its changing from an institution of force into an institution of political and military force. București: Editura Floare Albastră. The 5th century BCE Behistun Inscription of Darius the Great is carved into a rockface in Iran, like an ancient billboard. 1973. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Skype (Opens in new window), Click to share on Tumblr (Opens in new window), Click to email this to a friend (Opens in new window), America in the Forties and Fifties: Popular Culture and Mass Media, Hannah Höch and ‘the Last Weimar Beer Belly Cultural Epoch of Germany’, Classics Lost and Found: The Survival of Ancient Texts, The Devil and Mary Lease in 19th-Century Populism. 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