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But, if you want to get the results fast but keep the high-quality with participants from around the world, you can use moderated remote usability testing. In this regard, website usability testing is a lot like exercising. Every website, app, or tangible product should go through some degree of UX & usability testing. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. With this method, you might not need to study the ideal user first though. In a phone usability test, a moderator verbally instructs participants to complete tasks on their computer and collects feedback while the user's electronic behavior is recorded remotely. Methods for usability testing. Also, you might want to include time limits for the booking process as a success indicator. Usability testing is all about having individuals test and experience a website’s functionality. Synchronous usability testing methodologies involve video conferencing or employ remote application sharing tools such as WebEx. Card sorting, described above, can also be conducted in an unmoderated and remote manner if you skip the debrief session afterward. Gerne beraten wir Sie zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt. The benefits of conducting this test type are that you can get high-quality findings quickly while keeping the participants feel comfortable. Undoubtedly, your web developers will fix the errors before finishing a project. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. The participant is asked a question like “Where would you click to buy this product?” and the software records where they direct their mouse. Having an attractive website is vital. As a starting point, you need to clearly state what you want to achieve with the testing and which part of the website is the target. Usability testing is the practice of assessing the functionality and performance of your website or app by observing real users completing tasks on it. Denn di… Usability: Ihre Website-Checklist. In guerrilla testing, test subjects are chosen at random from a public place, usually a coffee shop, mall, or airport. This type of usability research takes place inside a specially built usability testing lab. It is often conducted repeatedly, from early development until a product’s release. There are a vast number of usability testing for websites methods, we will list here the most common ones: Hallway usability testing: according to this method, random individuals (as opposed to experts) are chosen to test a website. It’s low cost and relatively simple testing that enables real user feedback. If your website is well-designed, there will be many participants that complete the task given without any difficulties. However, a combination of these smaller tests will still help you produce valuable insights and will be easy enough for you to set up today: User testing Source: Prototypr. Learn how your comment data is processed. Ausgewählte UX Methoden im Überblick. Before you pick a user research method, you must make several decisions about the type of testing you need based on your resources, target audience, and research objectives (aka: the questions you want to get an answer to). Basically, guerrilla testing means going into a public place such as a coffee shop to ask people about your prototype. While the participants might be your employees, hired to do such testing, it would be better to use a fresh set of eyes to get unbiased results. Usability testing methods for websites. (We will talk a bit more about types of usability testing later.). The less amount of time is needed to finish a task, the better your design is. Compatibility testing 5. Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. The more difficulties are found, the more improvements are needed. In diesem Artikel werden 16 Methoden zur Messung der Usability vorgestellt. Quantitative usability testing focuses on collecting metrics that describe the user experience. Depending on the type of testing, you can summarise the findings and organize the reports according to your goals. It's a quick way to collect large amounts of qualitative data that validate certain design elements or functionality—but it's not a good method for extensive testing or follow-ups, as people are usually reluctant or unable to give up more than 5-10 minutes of their time. The goal of first-click testing is to evaluate whether users can easily identify where they need to navigate to complete a given task. There are basic parameters to use on usability testing. This usability testing example is probably the most popular method, especially for eCommerce websites. Session recordings are a fantastic way to spot major problems with a site's intended functionality, watch how people interact with its page elements such as menus and Calls-to-Action (CTAs), and see places where they stumble, u-turn (go back to a previous page quickly after landing on a new one), or completely leave. Sign up for a free Hotjar account and SEE how visitors use your website. If your participants are able to finish the tasks but they have complaints, you have to improve the satisfaction levels. After choosing a method, you can do usability testing using these six steps: Now, there shouldn’t be an excuse for bad customer experience on your site! Moderated and remote usability tests are performed via a computer or phone and require a trained moderator. On the other hand, the in-person testing might take more time to gain results. There is an access to the Main menu from all pages Content testingchecklist: 1. Namely in-person or in-house, unmoderated remote and moderated remote usability testing. They’re good for picking from a wide range of testers while still taking advantage of a moderator's skills and ability to dive deep. *. Let’s say you might want to include the ease of finding the right booking page as an indicator. If you don’t have the best tools for remote testing, you might bump into unclear results for certain points. The task scenario is something like what we have mentioned earlier about booking a one way cheapest flight on a certain date. Convert and VWO to handle the test WebEx and GoToMeeting are the most popular method, you try. 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