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Text us for exclusive photos and videos, royal news, and way more. “I hate to call it a variety show because it’s different than the things that people have seen in the past, but it’s a weekly program that has live sketch comedy and live music. Says 50 Cent: “‘Effen’ means ‘smooth’ in Dutch. He also claims 50 allegedly received $60 million for the buyout. These days, however, 50 Cent is officially out for the count now that it has been confirmed he's sold his minority stake in Effen Vodka, the liquor he once co-owned that's been named in every caption he's posted on social media for years. Coyote Ugly Turns 20: Where Is the Cast Now? A few days back 50 shocked fans on Jimmy Kimmel after literally appearing behind them on Hollywood Blvd., and during his latest interview the Queens emcee announced he's finally ready to drop Street King Immortal, a project originally set to release back in 2012. If you would like to opt out of browser push notifications, please refer to the following instructions specific to your device and browser: 50 Cent's Latest Tip on How to Get the Party Started: His New Vodka! DJ Envy, who apparently was already aware of the rapper's dealings, chimed in to add that this all took place about a month or two ago. But I know my audience and I know what they’re gonna do. The 40-year-old has recently partnered with EFFEN Vodka, which is produced in Holland. And they re gonna have fun with that.”, “When I m out and there s nightlife, it’s what I drink,” he tells PEOPLE. The businessman and artist, who has name dropped Effen Vodka at nearly every opportunity on social media and his music, has parted ways with the … 1. On a recent visit to PEOPLE, 50 Cent told staffers it takes good music, cool guests, and, of course, his vodka to get the best kind of party started. In a year full of changes, Thanksgiving will also be altered for 2020. The EFFEN Vodka Beast. According to Angela Yee, who spoke about it during her daily, A few days back 50 shocked fans on Jimmy Kimmel after literally appearing behind them on Hollywood Blvd., and during his latest interview, the Queens emcee announced he's finally ready to drop, Rappers Have Been Rocking Ponchos Lately and We're Here for It, Joe Biden Fractures Foot Playing with Dog, Will Be in Boot for Weeks, Bay Area Rapper Lil Yase Shot Dead at 26, Mysterious Circumstances, Jennifer Lawrence's Family Farm Catches Fire, Brother Asks for Help, George Clooney Has Been Cutting His Own Hair with Flowbee for Years, Chadwick Boseman Featured in 'Black Panther' Opening Credits, 44t…, YouTuber Saa Fomba Jumps Off Colorado River Bridge and Suffers Fractured Sk…, 'Star Wars' Darth Vader Actor Dave Prowse Dead at 85, Diego Maradona's Doctor's House Raided, Investigated for Negligen…, Monolith in the Utah Desert Mysteriously Disappears. “But I just kind of relax and be myself.”. The result is a silky, smooth liquid. The rapper and actor is adding mixologist" to his résumé. “And the way the mixologist creates different drinks with it, people are attracted to it.”. He’s known for his hip-hop music, his eclectic movie and TV roles (with two more shows in the works) and even has his own line of boxers, but the latest venture for 50 Cent may be the most fun of all. From their clothes and clubs, to their cocktails and company they keep. "It won’t be as smart as the JAY-Z record. Engineer Creates App To Translate Your Cat, The Sweetest Photos of Princes Harry with Diana. DELICIOUS. Curtis Jackson, also known as 50 Cent, is well known for his hip-hop and acting careers, but recently he has decided to branch off into the world of alcohol. Apparently if you chill this in the freezer and pull it out, the white ring around this has been made to keep your bottle chilled until you've finished drinking the bottle. But the vodka isn’t named after what you may think. It’s a lot.”, INGREDIENTS 1½ parts EFFEN Black Cherry ½part Vanilla Simple Syrup 2 parts White Cranberry Juice ½ part Fresh Lemon Juice. Credit: Super smooth vodka, as it should be, since effen means "smooth". Hear more about 50 Cent parting ways with Effen below. THE EFFEN® VODKA STORY: DELIBERATE. INGREDIENTS 1½ parts EFFEN Black Cherry ½part Vanilla Simple Syrup 2 parts White Cranberry Juice ½ part Fresh Lemon … Shake and strain all ingredients over fresh ice in a rocks glass. SUPER-PREMIUM VODKA, IMPORTED FROM HOLLAND . It looks like 50 Cent is still with the brand in some capacity. EFFEN ® is Dutch for “smooth, even, and balanced,” and was created for those who are deliberate about every detail they choose. You'll get the latest updates on this topic in your browser notifications. this link is to an external site that may or may not meet accessibility guidelines. According to Angela Yee, who spoke about it during her daily Breakfast Club Rumor Report, 50 Cent not only sold his stake, but ended his contract as Effen Vodka's lead spokesman. Sports fans can purchase 50’s new favorite – the football edition decorated in faux pigskin. Effen issued a statement on Tuesday saying “Contrary to any inaccurate media reports, EFFEN Vodka’s partnership with 50 Cent continues," and 50 was seen on IG clarifying the report: "I'm still on the brand I just got some cake out the deal.". The famous rapper likes what he calls the “Beast”: a mix of the Black Cherry flavor with vanilla simple syrup, white cranberry juice and fresh lemon juice (see recipe below). Reports circulated earlier this week claiming that 50 Cent – real name Curtis Jackson – had sold his shareholding in Effen Vodka for US$60 million. “So many people are passionate about the sport that they immediately responded to it,” he explains. Ben Trivett/People.com. Find out what your cat is trying to tell you with a new cat app, Princess Diana died when Harry was just 12 years old. FOUNDATION: EFFEN® starts with 100% premium wheat from Northern France. The Queens emcee—who just celebrated his 42nd birthday a couple weeks back— has been steady on his grind as his immensely popular Starz series Power nears it's fifth episode of the new season. Get push notifications with news, features and more. Wheat contains the purest kind of starch – one that is extremely low in fatty acids. “I was happy that I made the decision to do it.”. Introducing ... PEOPLE's Products Worth the Hype. EFFEN ® Vodka wasn't just distilled for them—it was designed for them.. Made from premium French wheat, EFFEN ® Vodka uses a … “Usually celebrities will stay in their barricade of their security while they’re out at clubs,” he explains while mingling at the office. There have been tons of rappers getting behind liquor companies for the last couple years. You get it immediately without having to sit and analyze it.”. Other flavors of the vodka include Original, Cucumber and Dutch Raspberry. There have been tons of rappers getting behind liquor companies for the last couple years. I want to make music that people can have fun to, so you don’t have to stop. With his name being mentioned so much these past few weeks, some took notice that he no longer uses his notable #EFFEN hashtag anymore to promote the brand. Mike Tyson Fights to Draw with Roy Jones Jr., What a Performance. I drank this with Sparkling ICE Waters - Coconut Pineapple and it was delicious. “It’s coming out at the end of the year," he told Access Hollywood Live. Effen Vodka / Effen Made from premium French wheat, EFFEN Vodka uses a continuous distillation process, along with all-natural ingredients to create a smooth taste on the palate. “I have a show on FOX My Friend 50 and a program that I’m working on right now with A&E, 50 Cent Presents,” he says. 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